Kerrygold 'homemade' by WCRS

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Kerrygold is showcasing the Irish dairy farmers that produce the milk for its butter in a new TV spot.

The spot, filmed by the farmers themselves, breaks on 4 May.

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Released: 04 May 2009

Credits

Project
Homemade

Clients
Sean Whitfield, Alison Palmer, Kerrygold

Brief
Create a big idea that resonates both emotionally and rationally to give Kerrygold a way to punch above its weight in the category

Creative agency
WCRS

Writer
Dave Cornmel

Art director
Jane Briers

Planner
Herve Hannequin

Media agency
Rocket

Media planners
Sarah Raftery, Sarah Sherwood

Production company
Home Corp

Editor
David Stevens

Post-production
Drury Lane/ Golden Square

Exposure
UK TV and pre-rolls

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