Heineken 'give yourself a good name' by Wieden & Kennedy Portland

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Heineken mixes music with random events as a group of friends sing along with the radio and their taxi driver joins in.

"Give yourself a good name" – this is a line about character. A man who gives himself a good name is a man who’s in charge of his life. Who sees his actions as part of a bigger picture. Who never lets the situation get in the way of his dignity. He’s a leader, plain and simple. But greatness is not a pedestal. It’s a verb. It’s a choice. And this campaign, and Heineken, reminds us of that. We can always aspire to be a better version of ourselves. And for those who do, we have a beer. A Heineken. A great beer for our greatest selves.

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Released: 22 April 2009

Credits

Project
Give yourself a good name – "let a stranger drive you home"

Client
Shane Hoyne, Heineken

Brief
Heineken needed to inspire and excite its core drinkers again, to make them feel that Heineken is a brand that shows they’re always out to be better men, to keep progressing, to always improve – in short, to be great

Writer
Ian Fairbrother

Art directors
Jimm Lasser, Max Erdenberger

Production company
Epoch Films, New York

Director
Stacy Wall

Editor
Lisa Gunning

Post-production company
The Whitehouse

Audio post-production company
Lime Studios

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