Five male protagonists exhibiting their strength and talents in their respective fields showcase the powerful new fragrance from Diesel in this work by the Parisian agency Fred & Farid.
Video 1: Common
Video 2: Daniel
Video 3: Sam
Released: 28 April 2009
Project
Only The Brave
Writer
Fred & Farid
Art directors
Alphee Ballester, Laurent Leccia, Thomas Raillard, Alexandra Reghioua
Production company
Irene/Flynn
Director
Paul Gore
The new spot for Diesel's offshoot label 55DSL aims to celebrate youth, freedom, fun and Italy.
Antidote has launched an animated film for the Only The Brave Foundation, the body set up by the Diesel founder Renzo Rosso to inspire the world's youth to fight extreme poverty.
© Haymarket Media Group Ltd.