Huggies 'messmaker' by JWT New York

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JWT New York has created a mess-free way of entertaining babies with a new website for Huggies.

The site, www.messmaker.com, invites mums to sit their babies at the computer to play an online game.

Hosted by a baby called Harry Hubble, the game enables babies to strike the keyboard to fling various brightly coloured messy substances on a virtual white canvas.

They can then save their creation, download it or send it to a friend.

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Released: 28 April 2009

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Credits

Project
Messmaker

Clients
Josh Thyren, brand manager; Craig Wanous, brand director; Kate Johnson, consumer relationship marketing manager, Kimberly-Clark

Writers
Josh Bogdan, Danny Gonzalez

Art directors
Grant Mason, Vikas Bhalla, David Suarez

Planners
Libby Schaub, Lauren Turner

Media agency    
Mindshare

Production company
Perfect Fools

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