Ginsters 'properly filled 5 a side' by BBH

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The work intends to reinforce the Ginsters brand positioning of 'real honest food' by supporting 'real' grassroots sporting activity.

The creative idea plays with famous football phrases by linking them to the proposition of 'Ginsters Leaves you Properly Filled,' using football scarves.

The work will run in thirty venues across the UK.

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Released: 29 April 2009

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Credits

Project name
Ginsters Properly Filled 5 a side

Client
Andy Valentine, Ginsters

Brief
Establish Ginsters in the football space

Copywriter
Kevin Stark

Art director 
Nick Kidney

Planner
Debra Stephens

Media planner 
Rufus Chuter

Media agency
Starcom

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