Benadryl 'war' by JWT London

4.6 11 Votes

Benadryl has declared war on pollen in its new TV spot created by JWT London.

The film dramatises how for a hay fever sufferer the outdoors can be a barrage of pollen, akin to enemy fire.

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Released: 03 April 2010

Credits


Project name
War

Client and Job Title
Sarah Barker - Senior Brand Manager, Benadryl
Alex Pitt - General Marketing Manager, URT

Brief
The brief was to reinforce Benadryl's effectiveness credentials and superiority at speed of action in a category where few claims are permissible.

Art Director
Andy Smith

Copy Writer
Ryan Lawson

TV Producer
Anna Church

Planner (creative agency)
Ian MacDonald

Media agency
Carat

Media planner
Greg Patterson

Director
Steve Cope

Production company
Rattling Stick

Editor
Tim Hardy @ Cut and Run

Sound
Munzi Thind @ Grand Central

Post Production
Aidan Gibbons (3D Op) @ The Mill
Gary Driver (Flame Op) @ The Mill

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