Benadryl 'war' by JWT London
Benadryl has declared war on pollen in its new TV spot created by JWT London.
The film dramatises how for a hay fever sufferer the outdoors can be a barrage of pollen, akin to enemy fire.
Released: 03 April 2010
- Agency: JWT London
- Advertiser: Benadryl
- Creative Type: Television
- Sector: FMCG OTC Drugs
- Country: United Kingdom
Credits
Project name
War
Client and Job Title
Sarah Barker - Senior Brand Manager, Benadryl
Alex Pitt - General Marketing Manager, URT
Brief
The brief was to reinforce Benadryl's effectiveness credentials and superiority at speed of action in a category where few claims are permissible.
Art Director
Andy Smith
Copy Writer
Ryan Lawson
TV Producer
Anna Church
Planner (creative agency)
Ian MacDonald
Media agency
Carat
Media planner
Greg Patterson
Director
Steve Cope
Production company
Rattling Stick
Editor
Tim Hardy @ Cut and Run
Sound
Munzi Thind @ Grand Central
Post Production
Aidan Gibbons (3D Op) @ The Mill
Gary Driver (Flame Op) @ The Mill
Ian MacDonald
Media agency
Carat
Media planner
Greg Patterson
Director
Steve Cope
Production company
Rattling Stick
Editor
Tim Hardy @ Cut and Run
Sound
Munzi Thind @ Grand Central
Post Production
Aidan Gibbons (3D Op) @ The Mill
Gary Driver (Flame Op) @ The Mill
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