Robinsons 'be natural' by Bartle Bogle Hegarty

4.3 6 Votes

A small bird is the star of a new campaign for Robinsons 'be natural' range created by Bartle Bogle Hegarty

The 40-second spot opens on the bird as he flies into his tree-top house. When he enters the nest, which resembles a modern day home, complete with Ikea-esque home furnishings, the bird goes about his everyday business tidying up and watching a spot of TV.

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Released: 29 April 2009

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Credits

Project
Be Natural

Clients
Cameron Davidson, brand controller; Geraldine Phillips, senior brand manager, Robinsons

Brief
Launch the new Robinsons Be Natural squash, which is made from naturally sourced ingredients

Writer
Matt Waller

Art director
Dave Monk

Media agency
Mindshare

Media planner
n/s

Production company
Rattling Stick

Director
Andy McLeod

Editor
Andy McGraw, Cut & Run

Post-production
Jim Allen, Big Buoy

Audio post-production
Parv Thind, Wave Studios

Exposure
National TV

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