McDonald's 'Piccadilly sign' by Leo Burnett

2.2 2 Votes

McDonalds' LED sign in Piccadilly Circus has undergone a revamp, and is hosting a new creative concept by Leo Burnett.

The neon poster site enables passers by to take pictures of themselves interacting with images displayed on the screen, making them appear to be holding things such as a balloon, or doing things like thinking about McNuggets.

Share On:

Released: 29 April 2009

  • weights.jpg

    weights.jpg

  • Flowers.jpg

    Flowers.jpg

  • Balloon.jpg

    Balloon.jpg

  • Umbrella.jpg

    Umbrella.jpg

  • McNuggets.jpg

    McNuggets.jpg

of

Credits

Project name
McDonald’s Piccadilly Sign

Client
Alistair Macrow, Marketing Director, McDonald’s

Creative agency
Leo Burnett

Creative Directors
Jonathan Burley & Jim Bolton

Art Director/Copywriter
Monty Verdi & Garry Munns

Planner (creative agency)
Ian Hilton/Pip Pandey

Media agency
OMD

Producer
Claire Taylor

Photographer
Tiff Hunter

Art Buyer
Leah Mitchell

Post-production
MPC

Exposure
Outdoor on location in Piccadilly Circus

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Hyundai replaces Sanyo as Piccadilly Circus advertiser

Hyundai replaces Sanyo as Piccadilly Circus advertiser

Hyundai has joined Coca-Cola to take a place on the iconic Piccadilly Circus billboard today, replacing flagging brand Sanyo which has held the spot since 1978.

McDonald's 'beard' by Cossette

McDonald's 'beard' by Cossette