Stella Artois 4% 'tunnel' by Mother London

3.1 4 Votes

LONDON - Mother is continuing its "La Nouvelle" campaign for Stella Artois 4% with a new Riviera chic-themed TV spot.

The ultra-smooth protagonist in this instalment is seen driving down a coastal road in an old banger of a truck with a cargo chickens.

He drives up along side a rich older gent and his trophy girlfriend in their sports car.

As they enter a tunnel a series of swaps ensue, with the girlfriend ending up alongside the ultra smooth hero in the sports car.

Unfortunately he isn’t happy with this situation and makes a final swap with the girl for the chickens, which he trades in to buy himself a pint of Stella.

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Released: 01 May 2009

Credits

Client
Stella Artois, ABInBev

Brief
Continue to establish Stella Artois 4% as the smoothest 4% lager.

Creative agency
Mother

Creative Director
Mother

Art Director
Mother

Copywriter
Mother

Account Director
n/a

Agency Producer
Ange Eleini

Illustrator
Robert McGinnis

Director/ Production Co 
Ringan Ledwidge @ Rattling Stick

Producer
Sally Humphrise

Editor
Ricard Orrick @ Work

Post Production
The Mill

Sound Design
Scramble: Engineer - James Lyme

Typographer
n/a

DoP
Ray Coates


Media planning/buying
Starcom

Exposure
TV & Outdoor

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