Oasis 'rubberduckzilla' by Mother London

3.5 3 Votes

Mother latest 'for people who don't like water' campaign for Oasis, sees the Cactus Kid replaced by a giant rubber duck with an aversion to h20.

The campaign is supported by a tie-up with The Sun and a website, www.rubberduckzilla.com, which uses augmented reality technology to enable consumers to turn themselves into Rubberduckzilla using their webcams.


A Rubberduckzilla manga-style comic will also be issued with Zoo magazine, tying up with Manga’s 50th anniversary.

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Released: 05 May 2009

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Credits

Project name
Rubberduckzilla

Client
Cathryn Sleight – Marketing Director CCGB
Paul Woodward – Director Performance & Adult Beverages
Graham White – Marketing Manager
George Simpson – Senior Brand Manager

Copywriter

Mother

Art director
Mother

Media planner
Vizeum

Production company

HSI London

Director 
Joseph Kahn

Editor
David Blackburn

Post-production company
Ingenuity Engine

Telecine                             
Tom Russell @ Prime Focus London   
                 
VFX post producer              
Chris Chard @ Prime Focus London

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