The results of an internet image search form the basis of the latest executions in the Financial Times 'We live in Financial Times' campaign, by DDB London.
Each execution features a search bar, into which someone has typed a financial phrase such as baby bond, enterprise modelling and EMU.
Released: 01 May 2009
Tags: financial times
Project name
FT.com
Client
Caroline Halliwell, Director of Brand & B2B Marketing
Copywriter
Grant Parker
Art director
Grant Parker
Planner
Lucy Jameson
Media agency
Maxus
Media planner
James Jennings, Emily Rich, Kate Rigby
The Financial Times has launched an integrated marketing and advertising campaign to support a new editorial series exploring the rise of China – the world’s fastest growing super power.
The Financial Times has launched a brand campaign to promote the launch of its new-look FT Weekend Magazine.
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