Mars Planets 'Mars Planets sponsors Friends' by AMV BBDO

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Mars Planets is the new sponsor of Friends on E4 and it's promoting the tie-up with a series of idents created by Abbot Mead Vickers BBDO.

Each spot features a group of flatmates interviewing a potential new housemate. Unfortunately all of the oddball interviewees exhibit qualities that perhaps aren’t particularly desirable in a housemate.

Video 1: burglar

Video 2: dr evil

Video 3: nudist

Video 4: traffic warden

Video 5: elvis

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Released: 01 May 2009

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Credits

Project name   
Mars Planets sponsors Friends

Client   
Wayne Newton, Mars Planets Senior Brand Manager

Brief   
Mars Planets & Friends are the perfect mix.

Copywriter   
Andy Booth

Art director
Jim Seath

Planner   
Adrian Baxter

Media agency   
Mediacom

Media planner   
Oliver Sears

Production company   
Another Film Company

Director   
James Haworth

Post-production company   
Prime Focus London

Audio post-production   
The Digi Lab

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