Magners pear cider 'UK launch' by Euro RSCG London

1.8 2 Votes

Euro RSCG London has launched its first TV campaign for Magners pear cider since winning a brief in March to handle the £8 million launch of the drink in the UK.

The TV campaign, which kicked off today, revolves around the cider not being misleading, in contrast to everything else in life.

The three TV executions, "promotion", "blind date", and "salesman xylophone", revolve around a man’s experiences with misleading scenarios. 

Each execution ends with him walking into a pub, saying: "Give it to me straight like a pear cider that’s made from 100 per cent pears."

The launch campaign also includes outdoor, digital, sampling and on-trade. 

Video 1: promotion

Video 2: salesman

Video 3: blind date

Share On:

Released: 01 May 2009

Creative in this campaign:

Related Creative:

Credits

Brief
Launch Magners Pear cider

Copywriter
Ben Clapp

Art director
Russ Schaller

Planner
Alison Ashworth

Media agency
MPG

Media spend
£8m

Production company
Epoch

Director
Michael Downing

Post-production 

MPC

Audio post-production
Angell Sound

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Magners 'Magners specials' by The Red Brick Road

Magners 'Magners specials' by The Red Brick Road

Magners has launched a print and poster campaign for Magners Specials, a new range of premium ciders, specially blended with natural ingredients.

Magners 'it's all gone pear shaped' by The Red Brick Road

Magners 'it's all gone pear shaped' by The Red Brick Road

Magners Pear is launching an outdoor campaign playing on the saying 'it's all gone pear shaped'.