T-Mobile 'sing-along' by Saatchi & Saatchi

3.6 3 Votes

T-Mobile filmed its follow-up to its Liverpool Street flash mob ad in London's Trafalgar Square.

A crowd of 13,000 sang along to tunes including The Beatles' Hey Jude, and there was a special appearance by rock star Pink.

Watch Campaign's video report about the making of the ad

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Released: 02 May 2009

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Credits

Project name
Sing-along

Client
Lysa Hardy, Head of Brand & Communications, T-Mobile UK

Brief
To create another uplifting T-Mobile event for people to enjoy and share with each other

Copywriter
Steve Howell

Art director
Rick Dodds

Planner
Gareth Ellis, Jason Lonsdale

Media agency
Mediacom

Media planner
Anna Berry

Production company
Partizan

Director
Michael Gracey

Editor
Diesel Schwarze / Ben Harrex

Post-production company
The Mill

Audio post-production company
750 mph

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