Ray Ban 'yarn ball' by Cutwater

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The hills of San Francisco are once again the setting for a ball-themed ad, but this time two guys wearing Ray Ban glasses release a giant ball of yarn down the slopes.

The campaign, created by Cutwater, is supported by print work that includes the strapline: "It's all downhill from here."


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Released: 05 May 2009

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Yarn ball

Noah Phillips

Art directors
Kele Dobrinsky, Dan Kenneally

Production company

Chuck Mcbride

Nathan Petty


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