The hills of San Francisco are once again the setting for a ball-themed ad, but this time two guys wearing Ray Ban glasses release a giant ball of yarn down the slopes.
The campaign, created by Cutwater, is supported by print work that includes the strapline: "It's all downhill from here."
Released: 05 May 2009
Project
Yarn ball
Writer
Noah Phillips
Art directors
Kele Dobrinsky, Dan Kenneally
Production company
Caviar
Director
Chuck Mcbride
Editor
Nathan Petty
Post-production
Plank
Cutwater's latest TV spots for Ray-Ban shows the colorful side of the brand by inviting consumers to "colorize" their lives.
Ray-Ban has launched a series of psychedelic posters to promote its overall brand, plus this summer's relaunched Clubmaster range.
© Haymarket Media Group Ltd.