Virgin Trains 'high frequency' by Miles Calcraft Briginshaw Duffy

3.4 10 Votes

Virgin chairman Richard Branson makes an appearance as a tattooed railway binman in MCBD's latest ad for Virgin Trains.

The ad is one of two new spots, promoting Virgin's new high-frequency service on the UK's West Coast Main Llne.

MCBD and Elvis have developed a fully integrated campaign across channels including TV, VOD pre-rolls, outdoor, national and regional press, online, email and doordrops.

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Released: 06 May 2009

Creative in this campaign:

Credits

Project
Virgin High Frequency

Brief
Promote the new service and relaunch the brand

Writer/Art Director (MCBD Creative Director)

Danny Brooke-Taylor

Directors
Traktor

Production company
Partizan

Editor
Rick Russell at Final Cut

Post-production
Rob Walker at MPC

Sound
Jack and Aaron at Waver

Planner
Andy Nairn

Media agency
MGOMD

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