Nicorette 'icy white gum' by AMV BBDO

4.5 3 Votes

Nicorette has launched a new ad by AMV BBDO, claiming that it has improved the taste of its anti-smoking gum.

The ad features a man's mouth, furiously trying to avoid having a piece of old-style gum put into it.

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Released: 06 May 2009

Credits

Project
Nicorette, Icy White Gum

Client name
Ben Peters: EAME GBU/Global Communication Director

Copywriter
Mark Fairbanks

Art Director
Paul Cohen

Agency Planner
James Miller, James Needham

Media Agency
Carat Media

Media Planner
Selina Firth

Production Company
Outsider

Director
Scott Lyon

Photographer
Marius Hansen

Production Co. Producer
Zeno Campbell-Salmon

Post-production Company
The Mill

Audio Post-production
Wave

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