Volvic '14 day challenge' by RKCR/Y&R
The Volvic 14 day challenge sees protagonist, Jimmy, embarking on a mission to consume a litre and a half of Volvic water a day over a fortnight period.
Jimmy reports on his efforts as he manages to sneak "a cheeky volvic" during a break at work.
A variety of clips reveal his progress throughout the challenge.
Jimmy is then shown in athletic gear with a bottle of Volvic about to go and play sports at the end of his challenge and reports back on how energised he feels having successfully completed the challenge.
A voiceover states that the volcanic filtration of Volvic bottled water is the key to its beneficial properties.
The strapline reads: "Are you up to the challenge?"
