Daily Telegraph 'it pays to think big' by Adam & Eve

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The Daily Telegraph is highlighting the humble beginnings of some of today's biggest brands, artists, musicians and companies in a print campaign that introduces the new strapline: "It pays to think big"

Created by Adam & Eve and written and art directed by Ben Tollet and Emer Stamp, the campaign features four executions, the first of which highlights the parentage of John Lennon, Andy Wharhol and Bill Clinton.

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Released: 07 May 2009

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Credits

Project name
Telegraph

Client
Steve McLaughlin, newspaper sales director, The Daily Telegraph

Brief
Celebrate the Telegraph’s unique broadsheet format and it’s ambition to give its readers a bigger and broader point of view.

Creative agency
adam&eve

Copywriter
Ben Tollett and Emer Stamp

Art director
Ben Tollett and Emer Stamp

Planner
David Golding

Media agency
Carat

Media planner
Helen Curtin

Retouching company
Stanley’s Post

Exposure
Cross track posters, London and the South East, London Underground cross track posters

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