Daily Telegraph 'it pays to think big' by Adam & Eve

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The Daily Telegraph is highlighting the humble beginnings of some of today's biggest brands, artists, musicians and companies in a print campaign that introduces the new strapline: "It pays to think big"

Created by Adam & Eve and written and art directed by Ben Tollet and Emer Stamp, the campaign features four executions, the first of which highlights the parentage of John Lennon, Andy Wharhol and Bill Clinton.

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Released: 07 May 2009

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Related Creative:


Project name

Steve McLaughlin, newspaper sales director, The Daily Telegraph

Celebrate the Telegraph’s unique broadsheet format and it’s ambition to give its readers a bigger and broader point of view.

Creative agency

Ben Tollett and Emer Stamp

Art director
Ben Tollett and Emer Stamp

David Golding

Media agency

Media planner
Helen Curtin

Retouching company
Stanley’s Post

Cross track posters, London and the South East, London Underground cross track posters

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