The Daily Telegraph is highlighting the humble beginnings of some of today's biggest brands, artists, musicians and companies in a print campaign that introduces the new strapline: "It pays to think big"
Created by Adam & Eve and written and art directed by Ben Tollet and Emer Stamp, the campaign features four executions, the first of which highlights the parentage of John Lennon, Andy Wharhol and Bill Clinton.
Released: 07 May 2009
Project name
Telegraph
Client
Steve McLaughlin, newspaper sales director, The Daily Telegraph
Brief
Celebrate the Telegraph’s unique broadsheet format and it’s ambition to give its readers a bigger and broader point of view.
Creative agency
adam&eve
Copywriter
Ben Tollett and Emer Stamp
Art director
Ben Tollett and Emer Stamp
Planner
David Golding
Media agency
Carat
Media planner
Helen Curtin
Retouching company
Stanley’s Post
Exposure
Cross track posters, London and the South East, London Underground cross track posters
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