Stride 'heirloom' by JWT Puerto Rico

3.5 1 Votes

A touching moment between father and son takes a satirical turn in this latest work by JWT Puerto Rico.

A father passes on the family heirloom to his son who is departing for university, which turns out to be a stick of Stride chewing gum.

The strapline reads: "The ridiculously long-lasting gum."

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Released: 05 May 2009

Credits

Project name
Heirloom

Client
Cadbury Adams, Stride

Copywriter
Lizette Morazzani

Art Director
Andres Justo

Production company
Hocus Pocus

Director
Luis Gerard

Editor
Mizael Morales

Post-production company
Hocus Pocus

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