Mastercard 'street party' by McCann Erickson

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In this latest ad, Mastercard is inviting every single person in Great Britain to go out into their street and have lunch with their neighbours.

The Big Lunch, on Sunday 19 July 2009, is a national event designed to break down the walls of anonymity between British people.

For one afternoon, every single person will be encouraged to decorate their street, prepare a meal, go outside and interact with their neighbours.

It is hoped that the Big Lunch will lay the foundations for long-term intimacy between the people of Britain, as well creating a positive event in the British calendar.

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Released: 11 May 2009

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Credits

Project name
The Big Lunch

Client
Rita Broe, vice-president, head of marketing UK & Ireland; head of brand, Europe

Brief
Encourage people to get to know their neighbours at the Big Lunch

Copywriter
David Chalu

Art director
Simon Friedberg

Planners
Chris Gallery, David Clements

Media agency
Universal McCann

Media planners
Ben O'Reilly, Alice Pott

Production company
Another Film Company

Director
Steve Reeves

Post-production company
Glass Works

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