Red Sky 'website' by Abbott Mead Vickers BBDO

0.0 0 Votes

In a bid to highlight its natural credentials, Walkers' new premium crisp brand Red Sky is launching a website that shows a natural garden in real time.

Created by Abbott Mead Vickers BBDO, the website, http://redskysnacks.com, enables users to explore the garden, the centrepiece of which is a pond, as well as learning about the range of crisps on offer. 


The site is made by using a combination of live webcam and high-definition still images, which are taken daily of the real-life Red Sky garden.

Share On:

Released: 12 May 2009

  • Redsky-1-800.jpg

    Redsky-1-800.jpg

  • Redsky-2-800.jpg

    Redsky-2-800.jpg

  • Redsky-3-800.jpg

    Redsky-3-800.jpg

of

Credits

Project
Red Sky website

Client
Zoe Howe, brand manager, Red Sky

Copywriter
Paul Knott

Art director
Tim Vance

Planner
Nathan Guerra

Media agency
OMD

Media planner
Sarah McBeath

Production companies
Jigsaw (online), Itch (offline)

Director
Charlie Paul

Photographer
Charlie Paul

Post-production company
n/a

Audio post-production company
n/a

Exposure
International

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Nicorette 'icy white gum' by AMV BBDO

Nicorette 'icy white gum' by AMV BBDO

Nicorette has launched a new ad by AMV BBDO, claiming that it has improved the taste of its anti-smoking gum.

Builder's Breakfast wins Walkers

Builder's Breakfast wins Walkers "Do us a flavour" competition

LONDON - Builder's Breakfast has been revealed as the winner of the Walkers "Do us a flavour" competition.