Apple Mac 'booby trap' by TBWA\Media Arts Lab

4.2 2 Votes

Apple's PC and Mac characters appear on a website in the latest in its series of ads.

The PC character attempts to booby trap a banner ad that contains a quote from PC Mag praising Apple's iLife suite.

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Released: 11 May 2009

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Chief creative officer
Lee Clow

Executive creative directors
Duncan Milner, Eric Grunbaum

Creative director/copywriter
Jason Sperling

ACD/Art director
Chuck Monn

Senior art director
Jamie Reilly

Senior copywriters
Kevin Tenglin, Krista Wicklund

Broadcast producers
Mike Refuerzo, Chrissy Gilmartin

Interactive producers
Joannah Bryan, Kathryn Berthume

Lead interactive designer

Ryan Conlan

Production company
Epoch Films

Phil Morrison

Peter Donahue

Ben Foushee

Post-production company

Company 3

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