E.On 'E.ON family cup final' by TBWA\London
The FA Cup Final is nearing and E.On is highlighting its sponsorship of the event with an integrated print and digital campaign.
Created by TBWA\London the campaign utilises augmented reality in a bid to bring families together. The campaign centres around website familyfootball.co.uk where users can get into the championship experience by holding a virtual FA cup.
In a new twist on the technology, users will also be able to replace the background with a backdrop of Wembley stadium and film themselves holding the cup while the commentator Clive Tyldesley enthuses about the winning team.
A print campaign, featuring the symbol needed to activate the technology, will drive consumers to the website.