E.On 'E.ON family cup final' by TBWA\London

4.3 3 Votes

The FA Cup Final is nearing and E.On is highlighting its sponsorship of the event with an integrated print and digital campaign.

Created by TBWA\London the campaign utilises augmented reality in a bid to bring families together. The campaign centres around website familyfootball.co.uk where users can get into the championship experience by holding a virtual FA cup.


In a new twist on the technology, users will also be able to replace the background with a backdrop of Wembley stadium and film themselves holding the cup while the commentator Clive Tyldesley enthuses about the winning team.


A print campaign, featuring the symbol needed to activate the technology, will drive consumers to the website.

Share On:

Released: 12 May 2009

  • Eon-press-800.jpg

    Eon-press-800.jpg

  • Eon-800.jpg

    Eon-800.jpg

of

Related Creative:

Credits

Project name
E.ON family Cup Final

Client
Phil Boas (Sponsorship), Catherine Woolfe (Advertising), E.ON

Brief
To celebrate E.ON's family football campaign at this season's FA Cup Final and create one last surge of traffic to the familyfootball.co.uk website

Copywriter
Gabriel Miller

Art director
Marcello Bernardi

Planner (creative agency)
Indy Saha, TBWA

Media agency
Mediacom

Media planner
Victoria Sangstar

Production/Designer 
SpecialMoves

Exposure
National press, regional press, DM, Matchday Programmes, Email, Online.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

E.ON

E.ON "Sarah" by DLKW Lowe

E.ON urges customers to compare energy use

E.ON urges customers to compare energy use

E.ON, one of the big six energy suppliers in the UK, is launching a campaign that urges customers to compare their energy use with other households.