E.On 'E.ON family cup final' by TBWA\London

4.3 3 Votes

The FA Cup Final is nearing and E.On is highlighting its sponsorship of the event with an integrated print and digital campaign.

Created by TBWA\London the campaign utilises augmented reality in a bid to bring families together. The campaign centres around website familyfootball.co.uk where users can get into the championship experience by holding a virtual FA cup.

In a new twist on the technology, users will also be able to replace the background with a backdrop of Wembley stadium and film themselves holding the cup while the commentator Clive Tyldesley enthuses about the winning team.

A print campaign, featuring the symbol needed to activate the technology, will drive consumers to the website.

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Released: 12 May 2009

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Project name
E.ON family Cup Final

Phil Boas (Sponsorship), Catherine Woolfe (Advertising), E.ON

To celebrate E.ON's family football campaign at this season's FA Cup Final and create one last surge of traffic to the familyfootball.co.uk website

Gabriel Miller

Art director
Marcello Bernardi

Planner (creative agency)
Indy Saha, TBWA

Media agency

Media planner
Victoria Sangstar


National press, regional press, DM, Matchday Programmes, Email, Online.

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