Pepsico 'i can' by CLM BBDO and BBDO New York

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CLM BBDO has created an ad for Pepsi that aims to encourage young people to make their own dreams come true.

The campaign launches with two commercial films that bring to life the idea of independence and youthful spirit.

VIDEO 1: Penguin. Created by BBDO New York. 

VIDEO 2: The Rising.  Created by CLM BBDO and directed by Daniel Kleinman.

The campaign will debut in Europe, before being rolled out to other regions worldwide.

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Released: 12 May 2009

Creative in this campaign:

Credits

Project name
Penguin

Client    
David Foulds, Vice President, Advertising
PepsiCo International (Colas)

Creative agency
BBDO New York

Copywriter
Bill Bruce and Brian Donovan

Art director
Michael Boulia

Director
Traktor

Editor
John Murray / Nomad


Project name
The Rising

Client    
David Foulds, Vice President, Advertising
PepsiCo International (Colas)

Creative agency  
CLM BBDO
    
Creative Director    
Gilles Fichteberg & Jean-François Sacco, David Bertram & Leo Berne
                                           
Production company    
Rattling Stick

Director         
Danny Kleinman

Post-production company     
Framestore
   


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