Cadbury 'twisted' by Saatchi & Saatchi UK

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In its second campaign for Cadbury, Saatchi & Saatchi has produced this latest work to promote the new Twisted, Creme Egg goo-filled chocolate bars.

The campaign runs with the strapline: ‘GOO on the loose’.

The six-sheet ads will appear from 18 May, while bus super-sides and bus mega-rears launched on the 4th May.

 

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Released: 04 May 2009

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Credits

Project name
Twisted

Client
Phil Rumbol, Director of Marketing, Cadbury

Brief
To give Twisted a more adult persona than its playful Creme Egg counterpart

Copywriter
Paul Silburn, Rob Potts

Art director
Lovisa Almgren, Andy Jex

Planner
Richard Huntingdon

Media buying agency
PHD

Media planner
Charlotte Bristow

Illustrator
Alison Carmichael

Photographer
Spiros Politis

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