Gatorade 'we love sweat' by Abbott Mead Vickers BBDO

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"I don't do this for recognition. I don't do this for respect," explains the voiceover of the latest TV spot for Gatorade, by Abbott Mead Vickers BBDO.


The ad, which takes a leap into the mind of a runner, is entirely made up of a black and white film of a man running, while his voiceover explains his motivations for being an athlete.

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Released: 13 May 2009

Credits

Project
We Love Sweat

Client
Bruno Gruwez, UK marketing director, Gatorade

Copywriter
Steve Coll

Art Director
Colin Jones

Planner
Tom White

Media Agency
Mindshare

Media Planner
Sarah Sutton

Post-production Company
AMV Lab and Frame store

Audio Post-production
WAVE

Exposure
TV & Press

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