Drench 'pheasant rodeo' by CHI and Partners

2.6 5 Votes

CHI & Partners has created the follow-up ad to its award-winning "Brains" spot for Drench.

Instead of a dancing puppet, this ad sees a man attempting to rodeo-ride a pheasant in a bid to show how the drink helps you stay on top of your game.

Share On:

Released: 14 May 2009

Related Creative:

Credits

Client
Cameron Davidson, brand director, Britvic
 
Brief
Demonstrate the benefit of staying mentally hydrated in order to launch drench juicy spring water

Copywriter
Ewan Paterson

Planner
Ben Southgate

Media spend
£1m

Production company
Gorgeous

Director
Peter Thwaites

Editor
Neil Smith, Work

Post-production company
The Mill
 
Audio post-production company
Wave

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Drench 'Mr Memory' by CHI & Partners

Drench 'Mr Memory' by CHI & Partners

A clever pet goldfish called Mr Memory is the star of a new TV ad and digital campaign for Britvic's water brand Drench.

Goldfish stars in Drench ads and augmented reality game

Goldfish stars in Drench ads and augmented reality game

LONDON - A clever pet goldfish called Mr Memory is the star of a new TV ad and digital campaign for Britvic's water brand Drench - watch the ad here.