Weapon7 has created an integrated campaign to promote the launch of the new Mercedes E-Class Saloon and Coupe ranges.
The campaign centres on a microsite, eclass.co.uk, which features an enormous blinking eye and various descriptive words about the new Mercedes range, which is on sale from June.
Released: 19 May 2009
Project name
New E-Class
Client
Richard Payne, Marketing Communications Manager, Mercedes-Benz
Brief
Develop an integrated campaign to launch the new Mercedes-Benz E-Class
Copywriter
James Rose
Art director
Anthony McGinty
Planner
Mark Brown
Production company
Glassworks
Mercedes-Benz has handed over the storyline for its latest series of ads to Twitter users.
Weapon7 has created an ad for Smart featuring a pair of pro skateboarders performing stunts on the "first-ever two-man skateboard", designed to promote the two seats within the car.
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