Mercedes-Benz 'eclass' by Weapon7

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Weapon7 has created an integrated campaign to promote the launch of the new Mercedes E-Class Saloon and Coupe ranges.

The campaign centres on a microsite,, which features an enormous blinking eye and various descriptive words about the new Mercedes range, which is on sale from June.

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Released: 19 May 2009

  • EYE_site-800.jpg



Related Creative:


Project name
New E-Class

Richard Payne, Marketing Communications Manager, Mercedes-Benz

Develop an integrated campaign to launch the new Mercedes-Benz E-Class

James Rose

Art director
Anthony McGinty

Mark Brown

Production company

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