Mercedes-Benz 'eclass' by Weapon7

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Weapon7 has created an integrated campaign to promote the launch of the new Mercedes E-Class Saloon and Coupe ranges.

The campaign centres on a microsite, eclass.co.uk, which features an enormous blinking eye and various descriptive words about the new Mercedes range, which is on sale from June.

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Released: 19 May 2009

  • EYE_site-800.jpg

    EYE_site-800.jpg

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Credits

Project name
New E-Class

Client
Richard Payne, Marketing Communications Manager, Mercedes-Benz

Brief
Develop an integrated campaign to launch the new Mercedes-Benz E-Class

Copywriter
James Rose

Art director
Anthony McGinty

Planner
Mark Brown

Production company
Glassworks

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