BP 'ultimate takes you further' by Ogilvy London

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BP is promoting the engine cleaning properties of its fuel in a new TV spot by Ogilvy London.

The ad, which sees a group of people carry an unsuspecting driver - vehicle and all - to his location, aims to emphasise how its ‘Ultimate’ fuel can clean a car’s engine and therefore make it more efficient.

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Released: 14 May 2009

Credits

Project name
BP Ultimate Takes You Further

Client
Nicola Buck, brand manager, Vincent Couffon, brand manager, Lisa Gardiner, Assistant Brand Manager, BP

Brief
To show how BP's developed its Ultimate fuel so it cleans your engine, making it more efficient.

Creative agency
Ogilvy London (OgilvyOne and Ogilvy Advertising)

Copywriter
Alan Morrice, Paul Diver

Art director
Alan Morrice, Paul Diver

Planner
Rupert Price
Tim Jones

Media agency
Mindshare Worldwide

Media planner
Charles Young
 
Director
Greg Gray

Editor
Deliverance, South Africa

Post production
Black Ginger, South Africa

Audio Post propduction
Ben Leeves @ Grand Central Sound Studios

Agency Producer
Vicky Newbold

Exposure
TV/Radio/Print/POS/Digital

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