heat 'heatworld magazine' by Rapier

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Rapier has created a new press campaign for heat magazine aiming to generate interest amongst the youth audience.

The ads feature a continuous spiral of wacky and unique objects to promote the free supplement, heatworld, which accompanies the magazine once a month as a magazine full of amazingness.

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Released: 14 May 2009

  • Heatworld_800.jpg

    Heatworld_800.jpg

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Credits

Project name
heatworld magazine

Client
Victoria Walker, Group Marketing Manager

Brief
to Develop an integrated campaign to promote the launch of heatworld magazine

Copywriter
Liz Franklin

Art director
Rob Ferrara

Planner
Bill Griffin

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