Kelly's Ice Cream 'simple pleasure' by Devilfish
Devilfish are behind this TV work for Cornish Ice Cream, which uses imagery of the ice cream's origins to communicate it as a 'simple pleasure'.
Adrian Moat at RSA London directed the 30 second spot.
Released: 14 May 2009
- Agency: Devilfish
- Advertiser: Kelly's Ice Cream
- Creative Type: Television
- Sector: Food & Drink Confectionery
- Country: United Kingdom
Credits
Project name
Kelly’s Ice Cream
Client
Charlotte Hambling. Senior Marketing Manager of R&R Ice Cream UK Ltd
Brief
Rise Communications - ‘Cornish By Nature’
Copywriter
Jo Tanner
Art director
Mark Howard
Planner
Rise Communications
Media agency
Rise Communications & Fairfield
Media planner
Karl Guard (Rise) & Laura Wood (Fairfield)
Media spend
£2.0m (media buying by Mindshare)
Production company
RSA London
Director
Adrian Moat
Editor
Struan Clay – Final Cut London
Post-production company
The Mill
Audio post-production company
Wave
