Kelly's Ice Cream 'simple pleasure' by Devilfish

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Devilfish are behind this TV work for Cornish Ice Cream, which uses imagery of the ice cream's origins to communicate it as a 'simple pleasure'.

Adrian Moat at RSA London directed the 30 second spot.

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Released: 14 May 2009

Credits

Project name
Kelly’s Ice Cream

Client
Charlotte Hambling. Senior Marketing Manager of R&R Ice Cream UK Ltd

Brief
Rise Communications - ‘Cornish By Nature’

Copywriter
Jo Tanner

Art director
Mark Howard

Planner
Rise Communications

Media agency
Rise Communications & Fairfield
 
Media planner
Karl Guard (Rise) & Laura Wood (Fairfield)

Media spend
£2.0m (media buying by Mindshare)

Production company
RSA London

Director
Adrian Moat

Editor
Struan Clay – Final Cut London

Post-production company
The Mill

Audio post-production company
Wave

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