Audi 'coins' by Bartle Bogle Hegarty

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Bartle Bogle Hegarty is following up its recent 'injection' film for Audi featuring a series of needles, with a new spot that uses coins as a visual metaphor for its Recuperation technology.

The ad, directed by Russell Tickner, shows a number of coins spinning fast before slowing and resting face down on a white surface.

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Released: 15 May 2009

Credits


Project
Coins

Clients
Peter Duffy, head of marketing; James Millett, national communications manager, Audi

Brief
Bring to life Audi's Vorsprung durch Technik philosophy by showcasing Audi's unique Recuperation technology. Energy created during braking is saved and then used when required to recharge the car's battery.  

Creative agency
Bartle Bogle Hegarty

Writer
Adi Birkinshaw

Art director
Paul Yull

Planner
Ed Booty

Media agency
MediaCom

Production company
The Mill

Director
Russell Tickner

Editor
The Mill

Post-production
The Mill

Audio post-production
Factory

Exposure
TV

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