Some of the top Rugby players from the Lions tour are taking on a wild coaching challenge in a new series of idents by JWT London.
The campaign, which promotes HSBC's sponsorship of the British and Irish Lions 2009 tour, is set in the location of the sporting event, South Africa.
Released: 22 May 2009
Project name
HSBC Lions Idents
Clients
Heather McCracken, group brand communications manager, HSBC Group; Giles Morgan, group head of sponsorship, HSBC Holdings
Brief
Engage rugby fans through HSBC's support of the British and Irish Lions
Copywriter
Laurence Quinn
Art director
Mark Norcutt
Planner
Richard Cottingham
Media agency
Mindshare
Media planner
Jane Riley
Production company
Outsider
Director
Dom & Nic
Editor
Final Cut
Audio post-production company
Wave Studios
Exposure
Sky Sports
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