HSBC 'lions' by JWT London

4.4 8 Votes

Some of the top Rugby players from the Lions tour are taking on a wild coaching challenge in a new series of idents by JWT London.

The campaign, which promotes HSBC's sponsorship of the British and Irish Lions 2009 tour, is set in the location of the sporting event, South Africa.

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Released: 22 May 2009

Credits

Project name
HSBC Lions Idents

Clients
Heather McCracken, group brand communications manager, HSBC Group; Giles Morgan, group head of sponsorship, HSBC Holdings

Brief
Engage rugby fans through HSBC's support of the British and Irish Lions

Copywriter
Laurence Quinn

Art director
Mark Norcutt

Planner
Richard Cottingham

Media agency
Mindshare

Media planner
Jane Riley

Production company
Outsider

Director
Dom & Nic

Editor
Final Cut

Audio post-production company
Wave Studios

Exposure
Sky Sports

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