EBLEX 'tough standards, tender results' by TBWA\London

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TBWA\London has created its first campaign for the English Beef & Lamb Executive since it secured the advertising account back in February.

Gone are "Beefy and Lamby"; instead, the agency has produced a campaign that highlights just how serious the body is about its quality standard by integrating office equipment into foody settings.

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Released: 20 May 2009

  • Eblex_Beef-800.jpg

    Eblex_Beef-800.jpg

  • Eblex_Lamb-800.jpg

    Eblex_Lamb-800.jpg

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Credits

Project name
Tough standards, tender results

Client
Jane Ritchie-Smith, consumer marketing manager, EBLEX

Brief
Make the Quality Standard label famous for being the only guarantee of taste quality

Copywriter
Craig Ainsley, Fernando Perottoni

Art director
Craig Ainsley, Fernando Perottoni

Planner
Simon Law

Media agency
OMD

Media planner
Ben Fox

Photographer
Patrice De Villiers

Photographer's agency
Carolyn Trayler Agency

Retouching company
TBWA

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