EBLEX 'tough standards, tender results' by TBWA\London

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TBWA\London has created its first campaign for the English Beef & Lamb Executive since it secured the advertising account back in February.

Gone are "Beefy and Lamby"; instead, the agency has produced a campaign that highlights just how serious the body is about its quality standard by integrating office equipment into foody settings.

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Released: 20 May 2009

  • Eblex_Beef-800.jpg


  • Eblex_Lamb-800.jpg




Project name
Tough standards, tender results

Jane Ritchie-Smith, consumer marketing manager, EBLEX

Make the Quality Standard label famous for being the only guarantee of taste quality

Craig Ainsley, Fernando Perottoni

Art director
Craig Ainsley, Fernando Perottoni

Simon Law

Media agency

Media planner
Ben Fox

Patrice De Villiers

Photographer's agency
Carolyn Trayler Agency

Retouching company

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