Old Speckled Hen 'something different' by MCBD

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Miles Calcraft Briginshaw Duffy is launching a series of idents for Old Speckled Hen - its first work on the brand since picking up the account in April.

The idents, which highlight Old Speckled Hen's sponsorship of primetime programming on Dave, concentrates on a frustrated fox's search for the ale.

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Released: 19 May 2009

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Credits

Project name
Seek out something different

Clients
Fiona Hope, marketing director; John Sharples, marketing manager, Greene King Brewing Co

Brief
Communicate the pleasantly distinctive character of Old Speckled Hen via sponsorship of primetime on Dave

Copywriter
Nick Bird

Art director
Lee Smith

Planner
Oliver Waterstone

Media agency
Mediacom

Media planner
Duncan Snowden

Production company
RSA Films

Director
Mark Nunneley

Editor
Mark Nunneley

Post-production company
Finish

Audio post-production company
Aquarium

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