Waitrose is trying to convince consumers that "every day can be a Waitrose day" with a DM campaign created by Kitcatt Nohr Alexander Shaw.
The pack aims to promote the supermarket's new and more affordable "essential Waitrose" range in a bid to attract shoppers after basic food supplies rather than extravagant ingredients for special occasions.
Released: 22 May 2009
Project name
Essential Waitrose
Client
Neil Stead, marketing manager (direct marketing), Waitrose
Brief
To promote the newly launched essential Waitrose range and help reposition Waitrose as offering the everyday and affordable, as opposed to just being somewhere to shop for special occasions
Copywriter
Paul Kitcatt, Kate Flather
Art director
Philip Keevil
Planner
Chris Ridd
Celebrity chefs Delia Smith and Heston Blumenthal come together on screen for a new advertising campaign for Waitrose.
Waitrose has launched a direct marketing campaign to encourage consumers to cook up hearty seasonal fare.
© Haymarket Media Group Ltd.