Waitrose 'essential' by Kitcatt Nohr Alexander Shaw

4.6 4 Votes

Waitrose is trying to convince consumers that "every day can be a Waitrose day" with a DM campaign created by Kitcatt Nohr Alexander Shaw.

The pack aims to promote the supermarket's new and more affordable "essential Waitrose" range in a bid to attract shoppers after basic food supplies rather than extravagant ingredients for special occasions.

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Released: 22 May 2009

  • Waitrose-DM_800.jpg




Project name
Essential Waitrose

Neil Stead, marketing manager (direct marketing), Waitrose

To promote the newly launched essential Waitrose range and help reposition Waitrose as offering the everyday and affordable, as opposed to just being somewhere to shop for special occasions

Paul Kitcatt, Kate Flather

Art director
Philip Keevil

Chris Ridd


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