easyJet 'expenses' by Publicis London

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Publicis has launched a tactical ad for easyJet, poking fun at the MPs' expenses scandal.

The ad features a letter, addressed to Alistair Darling, explaining how the Government could have avoided the "expense-fiddling fuss" if they'd booked their flights through easyJet.com.

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Released: 17 May 2009

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Credits

Project name
Expenses

Client
Paul Simmons, UK Regional Manager , easyJet

Brief
To show easyJet can save the business community serious money

Copywriter
Jon Sayers

Art director
Jon Sayers

Planner
Hugh Kellett

Media agency
OMD

Media planner
Jo Beatty

Exposure
National and Sunday newspapers

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