Nike 'most valuable puppets' by W+K Portland

1.8 3 Votes

Puppet versions of the basketball players LeBron James and Kobe Bryant front a new campaign for Nike promoting the NBA Playoffs.

The ads introduce the 'most valuable puppets' in two separate executions, the first of which sees James running excitedly around an apartment with Bryant.

 

VIDEO 1: Puppet chalk

VIDEO 2: Thee Rings

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Released: 19 May 2009

Creative in this campaign:

Credits

Project name
Most Valuable Puppets; Three Rings, Puppet Chalk

Brief
Nike presents the MVPs (Most Valuable Puppets).
The puppet versions of LeBron James and Kobe Bryant get competitive in this campaign for the NBA Playoffs.

Copywriter    
Edward Harrison

Art director
Matt Murphy

Planner
Desmonde Marzette

Production company
Imperial Woodpecker

Director
Stacy Wall

Editor
Angus Wall

Post-production company
Rock Paper Scissors

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