Ally Bank 'straightforward' by BBH New York

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BBH roll out a new campaign for Ally Bank using slogans like 'We make money with you not off you' to present the advertiser's attitude towards its customer's banking needs.

The campaign is supported by TV and digital work.

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Released: 20 May 2009

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Credits

Project name
Straightforward

Copywriter
Tim Geoghegan, Jared Elms

Art director
Caprice Yu, Steve Peck

Designer
James Tung

Print producer 
Marlon Regis

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