Solidarité Sida (AIDS Solidarity) 'clocks' by Euro RSCG France

4.5 1 Votes

Euro RSCG France has teamed up with artist Nadine Grenier to launch this outdoor campaign to raise awareness of the rising numbers of AIDS-related deaths in Africa.

The outdoor installation features a series of clocks whose hands align at various points in the day to reveal a message: "Every 12 hours in Africa, over 2,000 people die from AIDS because they have no access to care".

Share On:

Released: 20 May 2009

  • CLOCK-PROJECT_800px.jpg

    CLOCK-PROJECT_800px.jpg

  • THE-CLOCKS-4_800px.jpg

    THE-CLOCKS-4_800px.jpg

of

Credits

Project name
Clocks

Client
Barbara Alfandari, Deputy Director; Emmanuel Dolfus, Communications Manager; Cecile Jaraudias, Funds Co-ordinator, Le Fonds Solidarite Sida Afrique (the AIDS Africa Solidarity Fund)

Copywriter
Amaud Assouline

Art director
Benjamin Le Breton

Production company
JC Decaux

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Web Liquid and Acknowledgment pick up Avis pan-Euro digital brief

Web Liquid and Acknowledgment pick up Avis pan-Euro digital brief

LONDON - Avis Europe has appointed Web Liquid and Acknowledgment to handle its pan-European digital display network account.

Fernanda Romano quits JWT for Euro RSCG global start-up

Fernanda Romano quits JWT for Euro RSCG global start-up

LONDON - Fernanda Romano, a creative director at JWT London, has quit to launch a global start-up with Euro RSCG Worldwide in the new role of global creative director of digital experiential.