Strongbow 'bowtime' by St Luke's

4.1 9 Votes

Strongbow is promoting its cider as a reward for hard graft in a new TV campaign aimed at Britain's blue-collar workers.

The action focuses on a throng of roofers, Gasmen and satellite dish fitters, gathered atop a hill before marching on an industrial city.

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Released: 24 May 2009

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Credits

Project
Bowtime

Client
Fiona Seath, Strongbow Brand Manager, Scottish & Newcastle UK, Strongbow

Creatives
Alan Young, Julian Vizard

Agency Planner
Dan Hulse

Media Agency    
MediaVest

Media Agency Planner
Stuart Whitehead, MediaVest

Director
James Rouse

Director of Photography
Alex Melman

Production Company
Outsider

Producer
Benji Howell

Post-Production Company
MPC

Audio Post-Production    
Factory Studios

Exposure
TV, Posters, Radio, Viral

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