Strongbow 'bowtime' by St Luke's

4.1 9 Votes

Strongbow is promoting its cider as a reward for hard graft in a new TV campaign aimed at Britain's blue-collar workers.

The action focuses on a throng of roofers, Gasmen and satellite dish fitters, gathered atop a hill before marching on an industrial city.

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Released: 24 May 2009



Fiona Seath, Strongbow Brand Manager, Scottish & Newcastle UK, Strongbow

Alan Young, Julian Vizard

Agency Planner
Dan Hulse

Media Agency    

Media Agency Planner
Stuart Whitehead, MediaVest

James Rouse

Director of Photography
Alex Melman

Production Company

Benji Howell

Post-Production Company

Audio Post-Production    
Factory Studios

TV, Posters, Radio, Viral

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