Mars 'heroes' by Abbott Mead Vickers BBDO

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Mars is giving away thousands of footballs this summer in a bid to encourage consumers not to just watch their sporting heroes but to "be" their sporting heroes.

A TV spot, by Abbott Mead Vickers BBDO, highlights the promotion by featuring a number of members of the public dressed as their sports idols.

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Released: 20 May 2009

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Credits

Project
Heroes

Client
Mars

Creative Team
Jeremy Tribe and Prabs Wignarajah

Director
Ben Gregor

Production company
Knucklehead

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