Mars 'heroes' by Abbott Mead Vickers BBDO

0.0 0 Votes

Mars is giving away thousands of footballs this summer in a bid to encourage consumers not to just watch their sporting heroes but to "be" their sporting heroes.

A TV spot, by Abbott Mead Vickers BBDO, highlights the promotion by featuring a number of members of the public dressed as their sports idols.

Share On:

Released: 20 May 2009

Related Creative:




Creative Team
Jeremy Tribe and Prabs Wignarajah

Ben Gregor

Production company

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Mars splits with TBWA for BBDO

Mars splits with TBWA for BBDO

Mars has consolidated its global advertising account for its Snickers, Mars, Galaxy, Pedigree, Whiskas and Twix brands into the Omnicom-owned BBDO network, moving the business out of TBWA without a pitch.

Celebrations 'schadenfreude' by CLM BBDO Paris

Celebrations 'schadenfreude' by CLM BBDO Paris

Celebrations, the Mars chocolate brand, has launched a new campaign in France around the notion of schadenfreude.