BMB has resurrected Graham Fellows's late 80's comedy character John Shuttleworth for its first work on the Tea-brand Yorkshire Tea.
The first ad in the series sees the bespectacled Yorkshire stalwart in his garage playing his keyboard in an attempt to create a song in honour of Yorkshire Tea.
Released: 22 May 2009
Project
Where teatime is important
Brief
To bring together two much loved Yorkshire institutions - John Shuttleworth and Yorkshire Tea - to celebrate the importance of tea time
Client
James Prentice, Brand Manager, Yorkshire Tea; Clare Abbott, Marketing Director, Taylors of Harrogate
Copywriter
Simon Bere & Graham Fellows
Art Director
Simon Bere
Agency Planner
David Bain
Agency Producer
Lucy Swallow
Media Agency
MediaCom North
Media Planner
Mark Watts
Production Co
Willy Smax and Chic Ken Productions
Director
Willy Smax Films
Prod. Co Producer
Fran Barnes/Willy Smax
Post Production
Rushes
Audio Post Production
Grand Central
Exposure
National TV, Radio & Digital
Beattie McGuinness Bungay has launched a TV campaign for Yorkshire Tea documenting a road trip by a tea van from LA to New York City, taking a proper cup of tea to British expats along the way.
© Haymarket Media Group Ltd.
