Medicins Sans Frontieres 'darkness' by McCann Erickson

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McCann Erickson has turned the lights off in its latest poster campaign for the aid charity Medicins Sans Frontieres.

The campaign aims to highlight that the independent charity doesn’t let anything get in the way of it delivering aid, by replicating some of the barriers its doctors often face.

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Released: 21 May 2009

  • MSF_800px.jpg

    MSF_800px.jpg

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Credits


Project
Darkness

Client
Polly Markandya, Interim Head of Communications, MÉDECINS SANS FRONTIÈRES

Brief
Raise awareness of MSF by communicating their approach to delivering aid in spite of the enormous barriers they often face.

Art Director
Ben Brazier

Copy Writer
Johnny Skinner

Creative Planner
Pete Wilson

Media Agency
Universal McCann

Media Planner
Phil Tattersall

Typographer
Gary Todd

Exposure
Outdoor, Press

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